In the traditional world of business, looking back through the generations, how significant was your organisation’s good reputation in the eyes of your respective competitors? Maybe it was really important, for instance, that one of your most significant competitors further along the high-street thought highly of your reputation and the way that you did business? To be honest, in the past we may not have been very worried about what all those businesses might have thought of this and much more concerned with how our existing customers and the public at large perceived us. Reputation is needless to say crucial, but we may not have been so concerned about our peers in this way.
These days, on the Internet, everything’s quite different. At this moment, you do need to be thinking about what your competitors think about you, although from a rather more subtle point of view. The truth is, any SEO consultant that you talk with about online marketing will advise you that link building services really are a vital factor. Put simply, you must put significant amounts of effort into making sure you get links to your site from various other website properties online, that have a good reputation by themselves. It’s seen by the search engines that when a respectable site supplies a link to your own, that they are supplying you with a vote of confidence as in any other case, they wouldn’t promote your site this way. As such, because relevance is also vitally important, if you do not get any links from sites that are seen to be authoritative within your market, you could lose valuable points in the ranking wars.
This is intriguing in many respects and is certainly a different way of taking a look at competition in business. Nobody is advocating that you need to obtain direct commercial links from people who should be competing to take business from you, but you do have to get links from websites that are established in your market, in order to advance.
Be sure to ask an SEO consultant how you can accomplish this.